Is the Legacy Marketing Professional extinct in today’s business arena?

Marketing2

I recently read a job posting for a
“Digital Ma
rketing Coordinator” position (and have seen these increasingly over the past 10 years or so) which describes the position as follows:

“You will be a part of the Marketing Communications team and will
take on the launch of their new site as well as take on responsibility
for digital marketing strategy, campaigns, platforms, etc!  The right
fit will have;

– 2+ years’ experience in the digital marketing space
– Experience working in a very technical industry
– Strong background in all things digital (email, website, social,
SEO/SEM, Google AdWords, etc!)
– Writing chops

This team is looking for someone to come in and own the digital
marketing space, drive demand, and bring ideas to the table in a
knowledgeable and collaborative way. ”

Nice position, Right??

But….Note: The company is REALLY looking at 2 very separate positions – for the price of 1.
Don’t get me wrong – most creatives hav
e a strong technical background (or at least, many do) but the true Marketing role is intense: Analytics, marketplace knowledge, market development and strategies, copy, print knowledge and MAJOR copy writing and visual placement “chops” – not to mention KILLER networking broad base knowledge and connects.
Now…throw in “all things digital”….Website maintenance? SEO/SEM, social media (daily, hourly, minute by minute – add Hootsuite and some of that is managed) – but you still have to come up with the copy and visuals.   ANYWAY………………

The point of this lengthy review is:

SHOUT OUT TO COMPANIES:  Hire what you need – know WHAT you need – and PAY for the expertise.

Defending Peace Production Services

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Author: DignitybyDesign dfreeberg

Disability advocate and President of Dignity by Design - Brilliant apparel for the disabled and physically challenged!!

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