I recently read an interesting blog on “Adaptive Clothing” (see link below blog) that talks of all of the “new and innovative” clothing lines available for disabilities.
This was my response to the editor:
“We have been in the adaptive clothing business since 2001.
As a matter of fact – we, Dignity by Design, introduced Adaptive Fashion to the world.
For years we went to investors, we pitched, we were up for awards. We were, and are, considered the leaders and experts in adapted fashionable clothing, without a stigmatized “adaptive” appearance. Yet we couldn’t make the investment market take notice – not enough to invest real $$.
The main brands that are referenced in this blog simply modify their current lines “enough” to be considered adapted – but there’s so much more to adapted clothing: Materials, cut, price, style and research.
If this market truly is going to approach $393 billion by 2026, then perhaps my readers can point us to the people that are serious about disabled fashion, investing in this market and providing a real solution that will capture the market with integrity and purpose – not just a quick fix. “
Donna Freeberg for Dignity By Design http://www.dignitybydesign.com