SEARS: The end of the era of Brookdale Mall

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I
remember watching Brookdale Mall (Brooklyn Center, Minnesota) being constructed as we all eagerly peered out the school bus windows, on our way to  Northport elementary.  (It was my kindergarten year, and everything was bustling with “newness”.)

It was magical – Just imagining a mass of stores, under one cover, in a luxurious setting with restaurants attached – called:  A MALL!

So many shopping firsts and fashion firsts were acquired at Brookdale Mall: Dayton’s, Penney’s, Donaldson’s, Snyder’s and……..Sears. I worked at Sears throughout High School….. it was a grand place to work.  I can’t remember a time as a little girl when I didn’t look forward to the Christmas Wish Book, or going with my Dad to get a “Craftsman” tool.  And when Mom’s washer went on the blink – off we’d go to Sears for a replacement.  Sears was the store for the Everyman.   Catalog2

The demolishing of Brookdale Mall a number of years back left one vestige standing: Sears. But now – it will soon be demolished as well.

I visited my flagship job/store/memory maker  –  in the last final days, and it was heartbreaking.  Below are a few pictures on the history of Sears – as I remember it and photographed  it.

Nothing stays the same.
And, at times, they simply vanish

60's        Catalog

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“Ignorance and Want” What will this Holiday season bring?

It’s not new – it simply has a sleazy new coat……

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Everything that is being written today is smoke and mirrors. Orchestrated to confuse what is “normal” living, or human behavior – with deviant behavior, and justifying it with the confusion. A person would have had to live in a vacuum not to have had some sexual flirtations or advances – people are sexual creatures.

But as my mom would say – “Mind your manners and respect other’s boundaries. AND if you don’t like the lifestyle – take yourself out of the given situation that causes you pain. Be responsible and accountable for your actions, Donna!””

Having lived within theater and music circles all of my life – I understand the lifestyle – it’s more familiar than a business setting. I accept (and welcome) it. But I’ve chosen those circles – nobody forced me to. Do I have boundaries and enforce them? Of course I do.  I also enforce my boundaries in business. Have we become so brain dead that we can’t decipher our own life choices? Or so robotic that we force all behavior to fit in or out of a “shaped” box which is dictated through tyranny or fascism?  This is playing conveniently into the Anti-Net Neutrality bill that the GOP is trying to force through.  Suppress and control.

In oppressed societies, historically – confusion, limited access to music or dancing or theater, what we read, how we speak and the economy – is controlled.  The entire planet fights against this…. Except the United States.

A huge fraction of social media lemmings, the GOP and those that vehemently defend their “vote” in this past Presidential election are welcoming (and orchestrating) losing our freedoms.  Those that oppose are sent to the gallows. How soon will it be that these supporters lose their personal freedoms and bellow to the heavens that they were duped?  Too late….everyone loses.

Sound familiar?  Follow your history from the ancient empires to Cuba to the ultimate terror: Nazi Germany.  It’s not new – it simply has a sleazy new coat and underneath?:  Ignorance and Want …… Ignorance and Want. 

The “Spirits of Christmas Past, Present and Future” are going to be very busy this holiday season….we can hope.  

RETAILER’s:  Open on Holidays? Are we outraged or are we ignorant?

…… This is my take – Holidays mean 3 things to the average citizen:

  • A paid day off from work (but not in retail)
  • Football, Family, Food (But not in retail)
  • Traditional family time (But not in retail).

Retail

So perhaps we shouldn’t leave it up to the hard working employees to suffer the consequences for our greed – perhaps we should support the retailers that choose to honor those employees with quality family time off, visit their stores (after the holiday) and simply NOT SHOP on holidays…..

There is the flip-side to this coin: Employees that don’t have or want family time.  Should they be forced to lose the income for those holidays?  Should the employer pay holiday pay to all that don’t work on holidays (this will never happen – perhaps for management – but not for the hourly workers) – or give them the choice to work?

There are always two sides (or many) to the coin.  Opinions??

Is the Legacy Marketing Professional extinct in today’s business arena?

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I recently read a job posting for a
“Digital Ma
rketing Coordinator” position (and have seen these increasingly over the past 10 years or so) which describes the position as follows:

“You will be a part of the Marketing Communications team and will
take on the launch of their new site as well as take on responsibility
for digital marketing strategy, campaigns, platforms, etc!  The right
fit will have;

– 2+ years’ experience in the digital marketing space
– Experience working in a very technical industry
– Strong background in all things digital (email, website, social,
SEO/SEM, Google AdWords, etc!)
– Writing chops

This team is looking for someone to come in and own the digital
marketing space, drive demand, and bring ideas to the table in a
knowledgeable and collaborative way. ”

Nice position, Right??

But….Note: The company is REALLY looking at 2 very separate positions – for the price of 1.
Don’t get me wrong – most creatives hav
e a strong technical background (or at least, many do) but the true Marketing role is intense: Analytics, marketplace knowledge, market development and strategies, copy, print knowledge and MAJOR copy writing and visual placement “chops” – not to mention KILLER networking broad base knowledge and connects.
Now…throw in “all things digital”….Website maintenance? SEO/SEM, social media (daily, hourly, minute by minute – add Hootsuite and some of that is managed) – but you still have to come up with the copy and visuals.   ANYWAY………………

The point of this lengthy review is:

SHOUT OUT TO COMPANIES:  Hire what you need – know WHAT you need – and PAY for the expertise.

Defending Peace Production Services

If you’re a frequent traveler (by air)? You’ll want to read this report on scanners at our “safety conscious” airports….safety for whom??

Travel safe in America? You be the judge……….

………(Also – TSA agents: Think you’re safe? Think again.”)

Scanners can rip apart DNA

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“Millimeter waves have been reported to produce a variety of bioeffects, many of which are quite unexpected from radiation penetrated less than 1 mm into biological tissues

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Of particular concern is the citing of studies that show there is an irreversible water memory effect by millimeter waves operating in the 36GHz frequency, and that the millimeter wave effects on blood plasma vary greatly from one person to the next.

Does this information make you extremely uncomfortable? Well, it should. And it should also make every one of us mad as hell.”   – DR. KATHY J FROTI (CE: Collective- Evolution.com)

read on……………Scanners can rip apart DNA

I’m rethinking travel.  

 

SNAKE Oil: Is THIS what sells your product??

We’ve been suckered in…time and again to…. the marketing traps, right?snake cart

“WE’VE FOUND THE ANSWER…BURIED FOR YEARS!!!
Read on….”

“MEDICAL MIRACLE THAT YOUR DR. DOESN’T WANT YOU TO KNOW!! Read on…” 

FINALLY A CURE FOR CANCER!! 
(Wrinkles, gout, insomnia, depression, weight gain, failing business)… with these two Risk Free MIRACLE Products… Read on.

….And you  DO read on.…page after page…because the mystery is not qSnakeOilnude-font-buite ready to be revealed!!  (….definitely not until that plastic card is out of your wallet and you’ve been reeled in: Hook, LIE and Sinker. )

SERIOUSLY WORLD: IF YOU HAD THE CURE FOR A LIFE THREATENING DISEASE, DEATH, BLINDNESS, MAJOR WEIGHT LOSS, SAGGING SKIN, HAIR LOSS….whatever…. Wouldn’t you plaster that news top and center of your very first paragraph????

And if this supplier HAS THE CURE for suffering in his/her greasy little hand…don’t you find it inhumane and cruel to keep it from the masses until it’s become the next New York Times Bestseller, or “Over a Million Sold” product??snake-oil

Personally, I just erase these emails from my inbox and never click the side posts on FB.   But/and – as of late – these “urgent messages” and “inbox spams” are showing up on LinkedIn as invited contacts. WTF??
Yes, that’s right …the online bible of business has succumbed!

But we’re not safe until we “Just say NO”.  We can do this folks, say no to the new age of the “Snake Oil Salesman”