Remember the bully on the playground?

Remember the bully on the playground that had his/her ‘rat-pack’ behind them, always obeying each command – mostly because they were afraid of being beaten up too – or they had simply found a similar mean soul, or souls, to align with?

Remember the cliques in Jr. and Sr. high – that if you were unfortunate enough to get on their ‘wrong side’, the vicious rumors they would create would spread like wildfire throughout the school? No matter if they were false or groundless, they stuck.

Multiply this by a trillion and we have Social Media today.

The mean guys never ‘go away’ – they just multiply like roaches as they align throughout the world. They don’t grow up, or get their hands slapped back – they don’t have to. They fit.

And the cliques that ‘Ruled the School’ and the vicious rumor mills? They’ve all shifted into the Corporate and Political world as we know it today. They’ve grown up and now rule over the bullies as well.

There was a time when the Higher echelon didn’t associate with the low-brow bullies – it didn’t look good to business nor political spheres – but here we are in 2022:

The power hungry elites are manipulating and controlling the low brow bullies (and the bullies don’t even recognize it), and when they no longer have any use, they will be tossed aside – as all cliques toss aside those that are ‘beneath’ them.  Have them at dinner or lunch at the estate? Not on your life.

And what are we left with?: The cliques. Not just your garden variety High School clique – but a very malignant force governing our country, our freedom, our liberty.

And remember that we didn’t associate ‘Political sides’ with the bullies and cliques in the day – we simply recognized the vile and corrupt entities that they were. They weren’t Voted onto their self made pedestals; they simply grabbed them and ran with it. The only purpose of their existence was/is to make others feel bad, powerless and scared…..or less than.  

They called the kids Nerds, back in the day. They’d be given this moniker for a myriad of reasons:
Through a faith affiliation, or being exceptionally smart, or poor, or non-athletic, or shy, or unattractive.
God forbid if they had an actual disability or handicap. It’s obviously not so different today – but instead of being whispered about, behind their backs – social media has offered a billboard to plaster, smear, threaten and humiliate on a grand scale…..and that doesn’t take into account the face to face encounters of everyday living. It can be hell on Earth for these kids. Most of us have encountered it, to some degree – large or small.

But it’s not Hell on Earth for the bullies and cliques. They get a pass on the damage they’ve created.  

So we have the spectrum: The youth that are bullied, the Millennials that try hard to ‘put it past them’ and build a life for their families and in business, and the older adult – who bears the scars – but is supposedly wiser for the years and told it was the past, move on. Well, since the 2016 election no one gets to move on, not without a fight. Laws have been shot down that allow for better mental health care, social security, overall school funding for elevated programs and education including the addressing of bullying, reproductive rights, religious freedom (to chose which if any we care to affiliate with or be governed by), equality, police safety, environment, gun violence and control….the list goes on and on.  This isn’t just a grocery list, folks, these are a Living breathing List of Human rights under our Constitution being slaughtered.  


The bullies and cliques are back and in full swing. But this time we DO have a VOTE on who remains on the self made pedestals. 

And if I’m being too subtle here let me make myself perfectly clear: The GOP, tRump, the Right-Wing members of SCOTUS and the Senate ARE the Cliques and the bullies are: the Right-Wing, White Supremacists’ and radical semi-automatic gun toting war mongers.

And THIS is not High School, folks.
This is your very freedom and democracy at stake, and there will be no ‘getting over it’ if we don’t VOTE BLUE all the way.  Mic Drop.

                                                                                      – D.F. for Defending Peace.com

Is the Legacy Marketing Professional extinct in today’s business arena?

Marketing2

I recently read a job posting for a
“Digital Ma
rketing Coordinator” position (and have seen these increasingly over the past 10 years or so) which describes the position as follows:

“You will be a part of the Marketing Communications team and will
take on the launch of their new site as well as take on responsibility
for digital marketing strategy, campaigns, platforms, etc!  The right
fit will have;

– 2+ years’ experience in the digital marketing space
– Experience working in a very technical industry
– Strong background in all things digital (email, website, social,
SEO/SEM, Google AdWords, etc!)
– Writing chops

This team is looking for someone to come in and own the digital
marketing space, drive demand, and bring ideas to the table in a
knowledgeable and collaborative way. ”

Nice position, Right??

But….Note: The company is REALLY looking at 2 very separate positions – for the price of 1.
Don’t get me wrong – most creatives hav
e a strong technical background (or at least, many do) but the true Marketing role is intense: Analytics, marketplace knowledge, market development and strategies, copy, print knowledge and MAJOR copy writing and visual placement “chops” – not to mention KILLER networking broad base knowledge and connects.
Now…throw in “all things digital”….Website maintenance? SEO/SEM, social media (daily, hourly, minute by minute – add Hootsuite and some of that is managed) – but you still have to come up with the copy and visuals.   ANYWAY………………

The point of this lengthy review is:

SHOUT OUT TO COMPANIES:  Hire what you need – know WHAT you need – and PAY for the expertise.

Defending Peace Production Services

Recognition to (dis)Abilities by the Investment World?…Well, knock me over!

Sunday evening – June 7, 2015 – Dignity by Design (my company) was notified that it had become a semi-finalist in the Minnesota Cup Competition!!

Dignity by Design


T
his may not mean so very much to those out of state or globally, but to Minnesota it means a great deal.  And to a company that has dedicated its entirety to disabilities and the independence of the disabled, veteran and elderly…..well, it is unprecedented!!

For years, decades and historically – Disabilities have eluded investors as a non-glamorous, non-high-tech, non-money-making market.  However, with the onset of disabilities hitting the runway in fashion, new technological advances in disease, war aftermath, community inclusion and software (including apps) rising to meet the needs of disabilities – it has become a viable “Social Impact” venture to investors and media worldwide.

It’s about time!

“When we’ve risen to meet the needs of our fellow man/woman – to create an environment that allows for independence, recognition of abilities and respect of worth – as a whole – regardless of ability or disAbility – then, we have truly evolved.”  Donna Freeberg

Thank you MNCup for your recognition.  It is amazing!

MN Cup
MN Cup

Donna Freeberg, President
Dignity by Design – Fashion for all disAbilities
http://www.dignitybydesign.com

SNAKE Oil: Is THIS what sells your product??

We’ve been suckered in…time and again to…. the marketing traps, right?snake cart

“WE’VE FOUND THE ANSWER…BURIED FOR YEARS!!!
Read on….”

“MEDICAL MIRACLE THAT YOUR DR. DOESN’T WANT YOU TO KNOW!! Read on…” 

FINALLY A CURE FOR CANCER!! 
(Wrinkles, gout, insomnia, depression, weight gain, failing business)… with these two Risk Free MIRACLE Products… Read on.

….And you  DO read on.…page after page…because the mystery is not qSnakeOilnude-font-buite ready to be revealed!!  (….definitely not until that plastic card is out of your wallet and you’ve been reeled in: Hook, LIE and Sinker. )

SERIOUSLY WORLD: IF YOU HAD THE CURE FOR A LIFE THREATENING DISEASE, DEATH, BLINDNESS, MAJOR WEIGHT LOSS, SAGGING SKIN, HAIR LOSS….whatever…. Wouldn’t you plaster that news top and center of your very first paragraph????

And if this supplier HAS THE CURE for suffering in his/her greasy little hand…don’t you find it inhumane and cruel to keep it from the masses until it’s become the next New York Times Bestseller, or “Over a Million Sold” product??snake-oil

Personally, I just erase these emails from my inbox and never click the side posts on FB.   But/and – as of late – these “urgent messages” and “inbox spams” are showing up on LinkedIn as invited contacts. WTF??
Yes, that’s right …the online bible of business has succumbed!

But we’re not safe until we “Just say NO”.  We can do this folks, say no to the new age of the “Snake Oil Salesman”  

Hire Me!!!!

Hireme3

To:   My Friends and Network…………….

RE:  OPEN FOR BUSINESS – And “Thank You” before I proceed……..

To all of you who know me: You know that I am one of the best sales and marketing strategists in the business, I have superb acumen and proven experience…. and I NEED A JOB!!

I haven’t reached out to my network at large – until now. However, now I am now asking for your professional and much needed assistance:  Would you share with your company, or pass on to your network, my availability?

Need a fundraiser? Look no further.
Need a sales trainer or curriculum developer (and presenter):  I’m it!
Lead Development and Network/Partnership sourcing?  Bingo!!
I’m particularly versed in Nonprofits and will go (and have gone) above and beyond for any corporation.

Please read my blog: The Entrepreneur as an Employee  https://wordpress.com/post/4697040/239/

Also: This is my resume/portfolio website:  http://home.earthlink.net/~dfreeberg/index.html

I believe that my skill set and assets offer a win-win to businesses globally…..just give me a chance to prove that it was be the best business decision or referral you’d made for years!!

Thank you….Thank you….dear Network!

Donna Freeberg
612-325-4889

LinkedIn               http://www.linkedin.com/in/dfreeberg
Twitter                  https://twitter.com/dfreeberg123
Facebook             https://www.facebook.com/dfreeberg
Wordpress Blog   https://dfreeberg.wordpress.com

Non-Profits: What Are you Really asking of…and giving to… your Donors?

giving

Every year – every quarter – every day….Nonprofits look to their donors to keep their
mission alive. No trade secret exposed there, right?

And although this has been the same expectation since the first nonprofit took to the soapbox and preached it’s message to any and all that could hear…..the fact is: giving is down and there is always another “cause” directly around the corporate corner.

Let’s step back and Shake It Up……Business 101 style!

You have a Mission Statement. Right? …… When was the last time that you took this out of mothballs, shook it out and proudly proclaimed it to the world at large?

What do you do? Who do you serve? 

Do your donors – future sponsors – or your neighborhood Grocer – KNOW the righteous deeds that you do or the milestones you’ve obtained…… or simply that your service exists??

The world of Social Media, Crowdfunding and Corporate Sponsorships offers to Nonprofits new territory and virtually free marketing…..seize the day!

REVITALIZE and RECHARGE
Engage with your donors, your clients and your neighbors!

Open the office to a meet and greet
Sponsor a “Morning Coffee Intro” at a neighborhood coffee shop
Visit a rehabilitation facility with Coffee, Tea and rolls

…..Communication and Engagement on a personal level, as well as a strong
online presence will keep your message and mission vital.

REVITALIZE and RECHARGE

We want to know about you…..before you’re gone.  

www.linkedin.com/in/dfreeberg

The Emperor’s New Clothes: Disability Offerings or an Illusion?

There is much on the global runway today that is addressing disabilities and fashion.  Models are entering the runways in designs from the best houses of fashion.  My colleagues, with disabilities, are finally being focused on – for the first time – for the beautiful people that they are – disability or no.

 

But is this just a showing for the designers, spotlighting their “compassionate” nature, and garnering headlines?  The clothing is not made exclusively for the disabled – and although it’s very lovely – it does not address the issue of fashion for disabilities.

I believe that it’s opportunistic.  My clothing line “Dignity by Design” is made specifically for disabled, Veterans and the elderly.  (www.dignitybydesign.com)

We have struggled for years to get recognition by investors and angels, Why?:

  • Not enough of a market (5 million Americans and returning Veterans….not enough?)
  • “We don’t understand the disabled community”. (How about getting to know them?)
  • “We don’t understand the manufacturing/clothing market…too unstable”. (Does “Fubu” ring familiar?)
  • “It’s not technology…. and the return in the technology industry is more guaranteed.”  (Although, with an 80% failure rate – the ROI is far from guaranteed.)

…The need IS real for the 5 million Americans alone, struggling with clothing issues, not having adequate resources and unable to afford designer prices – even if the clothing was made for their needs?

Please post your concerns or interest – because I am mystified at the apathy and lack of concrete solutions provided, thus far, for the daily needs of professional and social disabled citizens.  We have always had the answer!

Partnering with Dignity by Design:

HIRE ME! The Entrepreneur as an Employee….what?? OMG!!

Hireme3

We’re leary as business owners, right? Will the Entrepreneur overshadow me, my current employees OR most importantly: Bring value and skills to my business, without being a gazelle, or a King/Queen? Insight 101: In this economy – with an 80% failure rate in start up businesses – the current entrepreneur has learned humility along with a solid business education – if they have been wise enough to take it in and stand tall.

Here is my answer to my business colleagues: Buy, Buy, Buy!!

The true entrepreneur thinks outside of the box and can bring a wealth of talent into your business:

Having tame yet empowered entrepreneurs within a company is the dream for most business owners. These are employees who will undertake something new, without being asked to do so. They are innovative and creative – they are people who can transform an idea into a profitable venture for your business. They strike the perfect balance – act like entrepreneurs, but they work for you.”
The Barking Mad Blog http://www.neilsteggall.org/ SME Advice with bite!

Search within your Network for the entrepreneur (with the skills that match your business
model) as your next awesome employee.

It’s the no-brainer way to obtain growth and innovation within your company!!!!

Marketing, Social Media and Business Development:
Donna Freeberg
612-325-4889

Marketing, Social Media and Business Development:
Donna Freeberg
612-325-4889

Reposting in the New Year “2015” – Nothing much has changed as we go into a new House and Senate.

UNEMPLOYMENT: Has the Unemployment rate “actually” gone down, or have the 1.3 Million Unemployed Americans simply been abandoned?

It’s tough out there. People are still losing their homes to foreclosure, unemployment is very high, income and job stability is low, student debt is staggering.  So when the government can do something substantial for the unemployed by extending emergency (EUC) funding WHY aren’t they?

?jobless2            jobless

[This is an excerpt from 12/2013; Benefits ended 1/2014; it is Now 1/4/2015]
Originally blogged in August 2014…….

Renewal of Federal Unemployment Benefits Blocked in the House of Representatives
                                                  –  Posted by: Mitchell Hirsch on Dec 13, 2013

https://www.youtube.com/watch?v=u-8UWmvCYHA

” …….In the Senate on Wednesday, Sen. Jack Reed (D-RI) attempted to bring up his bill for a full-year renewal of EUC on the floor for a vote, but his unanimous consent request was blocked when Sen. John Hoeven (R-ND) objected.

On Thursday, following the Rules Committee chairman’s rejection of his amendment, Rep. Levin took to the House floor, along with other House Democrats, imploring the House to allow a vote on an EUC extension.”

“We want to vote. And you misunderstand if I might say so the issue. If we don’t act, on December 28 1.3 million people will lose every cent of unemployment insurance. These are people who have exhausted their state benefits. They have exhausted them. These are people who have been laid off through no fault of their own. They are looking for work,” Levin said.

“Historically we have never, never ended these emergency provisions when long-term unemployment has been as high as it is today, 37 percent. We have already reduced the average number of unemployment insurance weeks in this country to 54. I want to point out to the gentleman and everybody else if we don’t act it, another 1.9 million unemployed people will lose every cent of their unemployment insurance the next six months.”

“So, under this bill SGR is now extended for three months. We asked the Rules Committee to make in order an amendment paid for to extend unemployment insurance for three months. Here’s what we said. If we can prevent a 25 percent cut to doctors’ pay, surely we can prevent a 100 percent cut for 1.3 million unemployed. And so what’s been the response? The answer from House Republicans is this — an empty box.”

Recapping the Year? Perhaps a tad……but first: Happy Holidays to All from Dignity by Design!

Wreath2

First and foremost:
HAPPY HOLIDAYS to all and may we all have Enough….

May the holidays enlighten us to diversity, and usher in a new year of Dignity for all!

As for this year and Dignity by Design: We’ve had our ups and downs. It continues to be a challenge to enlighten the financial community on the importance of disability services and products for the disabled, veterans and elderly.  When I say may we all have Enough….I mean that we should all have enough dignity, enough respect, enough joy and enough Ability to love ourselves and feel blessed with what we do have…..

It’s not easy in these tough economic, employment and Social Media crazed times to be
grateful for the hard times, the sick times, the lonely times and the times of loss.  So with the Holidays upon us, I wish you Enough…. enough strength, love and fortune to anticipate 2015 with hope and a renewed joy!