I recently read a job posting for a “Digital Marketing Coordinator” position (and have seen these increasingly over the past 10 years or so) which describes the position as follows:
“You will be a part of the Marketing Communications team and will
take on the launch of their new site as well as take on responsibility
for digital marketing strategy, campaigns, platforms, etc! The right
fit will have;
– 2+ years’ experience in the digital marketing space
– Experience working in a very technical industry
– Strong background in all things digital (email, website, social,
SEO/SEM, Google AdWords, etc!)
– Writing chops
This team is looking for someone to come in and own the digital
marketing space, drive demand, and bring ideas to the table in a
knowledgeable and collaborative way. ”
Nice position, Right??
But….Note: The company is REALLY looking at 2 very separate positions – for the price of 1. Don’t get me wrong – most creatives have a strong technical background (or at least, many do) but the true Marketing role is intense: Analytics, marketplace knowledge, market development and strategies, copy, print knowledge and MAJOR copy writing and visual placement “chops” – not to mention KILLER networking broad base knowledge and connects. Now…throw in “all things digital”….Website maintenance? SEO/SEM, social media (daily, hourly, minute by minute – add Hootsuite and some of that is managed) – but you still have to come up with the copy and visuals. ANYWAY………………
The point of this lengthy review is:
SHOUT OUT TO COMPANIES: Hire what you need – know WHAT you need – and PAY for the expertise.
Sunday evening – June 7, 2015 – Dignity by Design (my company) was notified that it had become a semi-finalist in the Minnesota Cup Competition!!
This may not mean so very much to those out of state or globally, but to Minnesota it means a great deal. And to a company that has dedicated its entirety to disabilities and the independence of the disabled, veteran and elderly…..well, it is unprecedented!!
For years, decades and historically – Disabilities have eluded investors as a non-glamorous, non-high-tech, non-money-making market. However, with the onset of disabilities hitting the runway in fashion, new technological advances in disease, war aftermath, community inclusion and software (including apps) rising to meet the needs of disabilities – it has become a viable “Social Impact” venture to investors and media worldwide.
It’s about time!
“When we’ve risen to meet the needs of our fellow man/woman – to create an environment that allows for independence, recognition of abilities and respect of worth – as a whole – regardless of ability or disAbility – then, we have truly evolved.” Donna Freeberg
Thank you MNCup for your recognition. It is amazing!
We’ve been suckered in…time and again to…. the marketing traps, right?
“WE’VE FOUND THE ANSWER…BURIED FOR YEARS!!! Read on….”
“MEDICAL MIRACLE THAT YOUR DR. DOESN’T WANT YOU TO KNOW!! Read on…”
“FINALLY A CURE FOR CANCER!! (Wrinkles, gout, insomnia, depression, weight gain, failing business)… with these two Risk Free MIRACLE Products…… Read on.“
….And you DO read on.…page after page…because the mystery is not quite ready to be revealed!! (….definitely not until that plastic card is out of your wallet and you’ve been reeled in: Hook, LIE and Sinker. )
SERIOUSLY WORLD: IF YOU HAD THE CURE FOR A LIFE THREATENING DISEASE, DEATH, BLINDNESS, MAJOR WEIGHT LOSS, SAGGING SKIN, HAIR LOSS….whatever…. Wouldn’t you plaster that news top and center of your very first paragraph????
And if this supplier HAS THE CURE for suffering in his/her greasy little hand…don’t you find it inhumane and cruel to keep it from the masses until it’s become the next New York Times Bestseller, or “Over a Million Sold” product??
Personally, I just erase these emails from my inbox and never click the side posts on FB. But/and – as of late – these “urgent messages” and “inbox spams” are showing up on LinkedIn as invited contacts. WTF??
Yes, that’s right …the online bible of business has succumbed!
But we’re not safe until we “Just say NO”. We can do this folks, say no to the new age of the “Snake Oil Salesman”
RE:OPEN FOR BUSINESS – And “Thank You” before I proceed……..
To all of you who know me: You know that I am one of the best sales and marketing strategists in the business, I have superb acumen and proven experience…. and I NEED A JOB!!
I haven’t reached out to my network at large – until now. However, now I am now asking for your professional and much needed assistance: Would you share with your company, or pass on to your network, my availability?
Need a fundraiser? Look no further.
Need a sales trainer or curriculum developer (and presenter): I’m it!
Lead Development and Network/Partnership sourcing? Bingo!!
I’m particularly versed in Nonprofits and will go (and have gone) above and beyond for any corporation.
Every year – every quarter – every day….Nonprofits look to their donors to keep their
mission alive. No trade secret exposed there, right?
And although this has been the same expectation since the first nonprofit took to the soapbox and preached it’s message to any and all that could hear…..the fact is: giving is down and there is always another “cause” directly around the corporate corner.
Let’s step back and Shake It Up……Business 101 style!
You have a Mission Statement. Right? …… When was the last time that you took this out of mothballs, shook it out and proudly proclaimed it to the world at large?
What do you do? Who do you serve?
Do your donors – future sponsors – or your neighborhood Grocer – KNOW the righteous deeds that you do or the milestones you’ve obtained…… or simply that your service exists??
The world of Social Media, Crowdfunding and Corporate Sponsorships offers to Nonprofits new territory and virtually free marketing…..seize the day!
REVITALIZE and RECHARGE Engage with your donors, your clients and your neighbors!
Open the office to a meet and greet
Sponsor a “Morning Coffee Intro” at a neighborhood coffee shop
Visit a rehabilitation facility with Coffee, Tea and rolls
…..Communication and Engagement on a personal level, as well as a strong
online presence will keep your message and mission vital.
There is much on the global runway today that is addressing disabilities and fashion. Models are entering the runways in designs from the best houses of fashion. My colleagues, with disabilities, are finally being focused on – for the first time – for the beautiful people that they are – disability or no.
But is this just a showing for the designers, spotlighting their “compassionate” nature, and garnering headlines? The clothing is not made exclusively for the disabled – and although it’s very lovely – it does not address the issue of fashion for disabilities.
I believe that it’s opportunistic. My clothing line “Dignity by Design” is made specifically for disabled, Veterans and the elderly. (www.dignitybydesign.com)
We have struggled for years to get recognition by investors and angels, Why?:
Not enough of a market (5 million Americans and returning Veterans….not enough?)
“We don’t understand the disabled community”. (How about getting to know them?)
“We don’t understand the manufacturing/clothing market…too unstable”. (Does “Fubu” ring familiar?)
“It’s not technology…. and the return in the technology industry is more guaranteed.” (Although, with an 80% failure rate – the ROI is far from guaranteed.)
…The need IS real for the 5 million Americans alone, struggling with clothing issues, not having adequate resources and unable to afford designer prices – even if the clothing was made for their needs?
Please post your concerns or interest – because I am mystified at the apathy and lack of concrete solutions provided, thus far, for the daily needs of professional and social disabled citizens. We have always had the answer!
We’re leary as business owners, right? Will the Entrepreneur overshadow me, my current employees OR most importantly: Bring value and skills to my business, without being a gazelle, or a King/Queen? Insight 101: In this economy – with an 80% failure rate in start up businesses – the current entrepreneur has learned humility along with a solid business education – if they have been wise enough to take it in and stand tall.
Here is my answer to my business colleagues: Buy, Buy, Buy!!
The true entrepreneur thinks outside of the box and can bring a wealth of talent into your business:
Having tame yet empowered entrepreneurs within a company is the dream for most business owners. These are employees who will undertake something new, without being asked to do so. They are innovative and creative – they are people who can transform an idea into a profitable venture for your business. They strike the perfect balance – act like entrepreneurs, but they work for you.”
–The Barking Mad Bloghttp://www.neilsteggall.org/SME Advice with bite!
Search within your Network for the entrepreneur (with the skills that match your business
model) as your next awesome employee.
It’s the no-brainer way to obtain growth and innovation within your company!!!!
Marketing, Social Media and Business Development: Donna Freeberg 612-325-4889
Marketing, Social Media and Business Development: Donna Freeberg 612-325-4889