RETAILER’s:  Open on Holidays? Are we outraged or are we ignorant?

…… This is my take – Holidays mean 3 things to the average citizen:

  • A paid day off from work (but not in retail)
  • Football, Family, Food (But not in retail)
  • Traditional family time (But not in retail).

Retail

So perhaps we shouldn’t leave it up to the hard working employees to suffer the consequences for our greed – perhaps we should support the retailers that choose to honor those employees with quality family time off, visit their stores (after the holiday) and simply NOT SHOP on holidays…..

There is the flip-side to this coin: Employees that don’t have or want family time.  Should they be forced to lose the income for those holidays?  Should the employer pay holiday pay to all that don’t work on holidays (this will never happen – perhaps for management – but not for the hourly workers) – or give them the choice to work?

There are always two sides (or many) to the coin.  Opinions??

Is the Legacy Marketing Professional extinct in today’s business arena?

Marketing2

I recently read a job posting for a
“Digital Ma
rketing Coordinator” position (and have seen these increasingly over the past 10 years or so) which describes the position as follows:

“You will be a part of the Marketing Communications team and will
take on the launch of their new site as well as take on responsibility
for digital marketing strategy, campaigns, platforms, etc!  The right
fit will have;

– 2+ years’ experience in the digital marketing space
– Experience working in a very technical industry
– Strong background in all things digital (email, website, social,
SEO/SEM, Google AdWords, etc!)
– Writing chops

This team is looking for someone to come in and own the digital
marketing space, drive demand, and bring ideas to the table in a
knowledgeable and collaborative way. ”

Nice position, Right??

But….Note: The company is REALLY looking at 2 very separate positions – for the price of 1.
Don’t get me wrong – most creatives hav
e a strong technical background (or at least, many do) but the true Marketing role is intense: Analytics, marketplace knowledge, market development and strategies, copy, print knowledge and MAJOR copy writing and visual placement “chops” – not to mention KILLER networking broad base knowledge and connects.
Now…throw in “all things digital”….Website maintenance? SEO/SEM, social media (daily, hourly, minute by minute – add Hootsuite and some of that is managed) – but you still have to come up with the copy and visuals.   ANYWAY………………

The point of this lengthy review is:

SHOUT OUT TO COMPANIES:  Hire what you need – know WHAT you need – and PAY for the expertise.

Defending Peace Production Services

HIRE ME! The Entrepreneur as an Employee….what?? OMG!!

Hireme3

We’re leary as business owners, right? Will the Entrepreneur overshadow me, my current employees OR most importantly: Bring value and skills to my business, without being a gazelle, or a King/Queen? Insight 101: In this economy – with an 80% failure rate in start up businesses – the current entrepreneur has learned humility along with a solid business education – if they have been wise enough to take it in and stand tall.

Here is my answer to my business colleagues: Buy, Buy, Buy!!

The true entrepreneur thinks outside of the box and can bring a wealth of talent into your business:

Having tame yet empowered entrepreneurs within a company is the dream for most business owners. These are employees who will undertake something new, without being asked to do so. They are innovative and creative – they are people who can transform an idea into a profitable venture for your business. They strike the perfect balance – act like entrepreneurs, but they work for you.”
The Barking Mad Blog http://www.neilsteggall.org/ SME Advice with bite!

Search within your Network for the entrepreneur (with the skills that match your business
model) as your next awesome employee.

It’s the no-brainer way to obtain growth and innovation within your company!!!!

Marketing, Social Media and Business Development:
Donna Freeberg
612-325-4889

Marketing, Social Media and Business Development:
Donna Freeberg
612-325-4889